In the article Lange cites fashion critic Eugenia Shepard who says of Marimekko "...a uniform for intellectuals...Marimekko is for women whose way of wearing clothes is to forget what they have on"
All true I say. I would add one important distinction - while the Marimekko wearer demands the freedom to not have to think about or be reminded of what one is wearing, Marimekko clothes are not for hiding behind either. The wearer demands to be seen, unlike say Eileen Fisher clothes which are designed with freedom and comfort in mind but have a "nothing here to see, just trying to blend in!" vibe.
The Ways Women are Reminded Constantly of What We Are Wearing